Monthly Archives: February 2011

Web’s Hot New Commodity: Privacy

The Wall Street Journal, Page One

As the surreptitious tracking of Internet users becomes more aggressive and widespread, tiny start-ups and technology giants alike are pushing a new product: privacy.

Companies including Microsoft Corp., McAfee Inc.—and even some online-tracking companies themselves—are rolling out new ways to protect users from having their movements monitored online. Some are going further and starting to pay people a commission every time their personal details are used by marketing companies.

Read more at The Wall Street Journal and see the full What They Know series online.