Selling You on Facebook

Many popular Facebook apps are obtaining sensitive information about users—and users’ friends—so don’t be surprised if details about your religious, political and even sexual preferences start popping up in unexpected places.

A Wall Street Journal examination of 100 of the most popular Facebook apps found that some seek the email addresses, current location and sexual preference, among other details, not only of app users but also of their Facebook friends

The Wall Street Journal, Page W1

Not so long ago, there was a familiar product called software. It was sold in stores, in shrink-wrapped boxes. When you bought it, all that you gave away was your credit card number or a stack of bills.

Now there are “apps”—stylish, discrete chunks of software that live online or in your smartphone. To “buy” an app, all you have to do is click a button. Sometimes they cost a few dollars, but many apps are free, at least in monetary terms. You often pay in another way. Apps are gateways, and when you buy an app, there is a strong chance that you are supplying its developers with one of the most coveted commodities in today’s economy: personal data.

Continue reading at The Wall Street Journal and see the full What They Know series online.


Posted in Digital Tracking, Portfolio, Wall Street Journal, What They Know

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