Sites Feed Personal Details to New Tracking Industry

 

The Wall Street Journal, Page A1

The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time—a Wall Street Journal investigation has found.

The tracking files represent the leading edge of a lightly regulated, emerging industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time.

Read more at The Wall Street Journal. See the interactive database accompanying the article and see the full What They Know series online.


Posted in Digital Tracking, Multimedia, Portfolio, Wall Street Journal, What They Know

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