Web’s Hot New Commodity: Privacy

The Wall Street Journal, Page One

As the surreptitious tracking of Internet users becomes more aggressive and widespread, tiny start-ups and technology giants alike are pushing a new product: privacy.

Companies including Microsoft Corp., McAfee Inc.—and even some online-tracking companies themselves—are rolling out new ways to protect users from having their movements monitored online. Some are going further and starting to pay people a commission every time their personal details are used by marketing companies.

Read more at The Wall Street Journal and see the full What They Know series online.


Posted in Digital Tracking, Portfolio, Wall Street Journal, What They Know

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