Who Owns Your Name on Twitter?

The Wall Street Journal, The Decoder column

Social networks can be friendly places, but they are not democracies. Nor are they free markets. They are authoritarian regimes with whimsical and arbitrary rules.

Read more at The Wall Street Journal.


Facebook: Can It Be Tamed?

The Wall Street Journal, The Decoder column

My Facebook account is becoming unmanageable. It’s filled with updates, notifications, messages, wall postings, pokes, notes, friend requests and group requests (and that’s just a small sampling of it all). My Facebook correspondents range from professional contacts, to friends and family, to people I don’t really know at all.

Read more at The Wall Street Journal.


Recipe for a Successful Viral Video Campaign

The Wall Street Journal, The Decoder column

When Judson Laipply posted his six-minute “Evolution of Dance” video to YouTube in April of 2006, he didn’t advertise it at all. One month later, someone noticed his frenzied moves and e-mailed it to a friend. That friend e-mailed to other friends and more than 100 million views later, the rest is history. “It was all just pure luck” Mr. Laipply says.

Read more at The Wall Street Journal.


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