Recipe for a Successful Viral Video Campaign

The Wall Street Journal, The Decoder column

When Judson Laipply posted his six-minute “Evolution of Dance” video to YouTube in April of 2006, he didn’t advertise it at all. One month later, someone noticed his frenzied moves and e-mailed it to a friend. That friend e-mailed to other friends and more than 100 million views later, the rest is history. “It was all just pure luck” Mr. Laipply says.

Read more at The Wall Street Journal.

Posted in Portfolio, Technology & Society, The Decoder, Wall Street Journal

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